What is Cloud hosting?
            Cloud hosting makes websites and applications accessible using cloud resources which are a network of connected virtual and physical cloud servers unlike traditional hosting, solutions are not deployed on a single server.  
So how exactly does it work? And what are the key benefits?
How does it work?
With traditional hosting, a website is hosted on a single physical server, with various package options available including: shared (where the resources of a single web server are shared with other websites), VPS (where the shared, physical server is split into several self-contained virtual servers) and dedicated (the most expensive option, where the website is hosted on a private server). It’s also simple and relatively inexpensive to set-up with basic hardware, but for speed and reliability the cost does increase.
In comparison, Cloud hosting is where the website or application is hosted on a network of connected, virtual, cloud servers. Several physical servers are still running in the background, however (unlike traditional hosting) there’s an extra layer added on top in the form of virtual servers (also known as virtual machines, or VMs).
Key features and benefits:
There are several benefits associated with Cloud hosting, primarily:
- Better uptime and availability
Resources can be shared between physical and virtual servers, vastly improving the uptime of the website – with many service providers promising uptime rates of 99.9% - Better performance
Cloud hosting involves the use of multiple servers working as one, which allows load balancing to be implemented and resources distributed as and when required. Resources can also be added quickly should a spike in website traffic occur, helping to prevent slow loading speeds and/or downtime. - Scalable and flexible
Virtual servers allow increased resources (such as CPU, memory, and storage) to easily be added, providing a long-term, flexible hosting option for growing businesses - Lower costs
Organizations pay on a per-usage basis, providing an alternative to flat rate packages, as well as the option for high-volume discounts - Security
Viruses and malware can be isolated to one virtual machine, reducing the risk of the site going offline 
Cons:
Potential cons of Cloud hosting include:
- Pricing
Some Cloud hosting providers charge overages, which can lead to unexpected, increases in costs - Complexity
As a relatively new form of hosting, Cloud hosting can be complex and time-consuming to set-up 
How do I know if Cloud hosting is the right fit for me?
The suitability of cloud hosting will depend on the size and business-critical nature of your website, as well as the volume of traffic it’s likely to receive.
In essence, Cloud hosting provides an advanced way to host large-scale solutions, and offers the capability for applications, storage options, and online services to become bigger, faster, and even more impressive in the future. Cloud hosting can however be time-consuming to set-up, configure and maintain, and prices can vary unpredictability over time.
Cloud hosting is therefore currently most suited to larger organisations or those with more advanced server needs (such as high traffic volumes); with smaller individuals and organizations (primarily with websites advertising a product or service) typically still benefitting from more traditional hosting solutions.
Share article:
            How to avoid website project horror stories!
Maybe you've been there before, maybe this is your first time creating a website. We have seen website projects at all stages turn from dreams into nightmares very easily, often being the ones at the other end helping our soon to be clients put it back on the right path.
Read more
            The future is bright for the Sub Rooms
New website and Spektrix integration helped Sub Rooms turn a corner
Read more
            Website builders vs bespoke: which is right for your business?
In a digital-first world, a company’s website (and its overall effectiveness) is of paramount importance, serving as both the first impression and initial introduction to a brand. Traditionally built from the ground up by experienced developers, website creation has become increasingly accessible, primarily due to the rise of website builders such as Squarespace, Wix, Weebly, and Webflow, These platforms offer powerful tools, sleek templates, and rapid setup options, without the need for direct developer involvement. However, for businesses with more complex or unique requirements, they can be limiting, with many instead opting for bespoke development tailored to the specific project goals, workflows, and user experience. This blog outlines the pros and cons of each –off-the-shelf website builders vs bespoke development.
Read more
            How to spot a text message, iMessage or WhatsApp scam
Top 6 red flags for suspicious text messages
Read more
            16i x Spektrix | Partnership announced
We’re incredibly proud to become a certified Spektrix partner. Having worked with a variety of arts organisations over the years, we know how vital it is to connect digital platforms with the ticketing and CRM systems they rely on.
Read more
            Spektrix: a detailed guide
Utilised by a global user-base, Spektrix has become the market leader in back office and digital marketing systems, primarily within the arts industry. This blog explores what it is, who uses it and most importantly, how it could benefit your business.
Read more
            Umbraco: what are the benefits?
A popular, powerful, and flexible CMS, Umbraco currently supports over 0.5 million websites - ranging for start-ups to global corporations such as Sony, Vogue and McDonalds.
Read moreUpgrading to Umbraco 17: a strategic investment for your business
Used and trusted by both developers and marketers, Umbraco offers a high level of customisability, with the latest long-term-supported (LTS) version (Umbraco 17) currently scheduled for release in November 2025. Featuring improved performance and developer tooling, alongside support for the latest .NET versions, Umbraco 17 offers a number of benefits including enhanced security, streamlined workflows, and improved scalability.
Read more